Before I was a coach, I was a preacher. A youth minister. A drummer. A barber. A photographer. A sound engineer. 

I wore every hat I could find—because the truth was, I didn’t know who I was without the applause and approval from others. I sold my identity to whatever made me feel accepted.

 

Underneath all the roles, I was lost.

I was the good guy. The codependent pleaser. The man who prayed, fasted, worked hard, and still couldn’t hold his life together. I was a man of action, but a weak anchor.

 

In the darkest season of my life, God whispered the same question to me that He did to Adam in the garden of eden: “Where are you?” It was a question I didn’t have an answer for. I didn’t know where I was. I didn’t know who I was.

 

That realization inevitably led to me relocating to Texas in 2019. There, God connected me with three key people—a therapist, a life coach, and a friend who would become my first identity coach. Through that journey, I learned that identity is not created—it’s discovered.

 

God said to me: “I’m going to use you to be the healer of broken identities.” Not too long after that I began to build this company & ministry.

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Today, I work with men who are high-functioning but hollow. Men who perform well but live disconnected from who they are. Men who have built lives—but not identities.

 

Rebranding isn’t about reinvention—it’s about recovery.

It means letting go of the false version of yourself. It means facing the pain you’ve hidden behind success. And it means having the courage to walk in the truth of who God made you to be.

 

I’m not here to fix you.

I’m here to walk with you as you discover who you were created to be, before the world told you who to be.